Landing Page " Rept"

Research was conducted to understand the preferences and needs of the target audience interested in exotic reptiles. An analysis of the competitive landscape was carried out to identify specific functional features and visual elements that could be incorporated to create a competitive product.

The conducted research included:

Audience Analysis:
Determined the demographic characteristics of the target audience.
Explored their primary interests and motivations.

Competitive Research:
Analyzed existing web platforms and applications for reptile enthusiasts.
Studied their strengths and weaknesses.

Functional Requirements:
Identified key features to be included in the application (reptile catalog, care recommendations, blog, etc.).

Interface and Interaction:
Developed prototypes and defined an optimal user interface.

Visual Design:
Created a design considering aesthetics and reflecting the atmosphere of the exotic reptile world.

Testing and Iterations:
Conducted tests to identify potential enhancements and corrections.